Research on the Changes in Chinese Residents' Consumption Behavior in the Digital Economy Era

Authors

  • Yumeng Jin Nanjing University of Information Science and Technology (NUIST), Nanjing, China

DOI:

https://doi.org/10.54097/0xcbna82

Keywords:

Digital economy; consumption behavior; platform economy; consumer decision-making; China.

Abstract

With the rapid growth of the digital economy across China, it has greatly changed the way people consume and go about their daily buys and living in general. In this paper, the changes in people’s buying behavior from different Chinese areas because of digitization are examined. It includes changes of shop places, choices method of consumption and new model of consuming, which is like live-streaming commercial and platform co-operation economy. Use some academic papers, Official macro economics Data, Can Digital-Instruments increase context of increased consumption and reduce information difference by creating a completely new demand in Rural areas + Secondary cities? And the pragmatics: There will be issues with promotional campaigns about algorithm, because they’re always related to your private data; also not everyone likes people who don’t use algorithm. And it is applying a supply-side Platform Operating On Demand-Side Customer Behaviour Evaluations Showing The Possible Future Traits In China Consumers With Strategies For Equilibrium And Eternal Development Of Digital Retalies. To know about changes will help with more studies on making rules in China's very quickly growing cyber-economy. As the digital economy rapidly spreads across all of China, it has made significant changes to people’s national consumption structure as well as their normal purchasing and daily habits. This study looks at the many changes happening in Chinese people’s buying behavior because of digitalization. It includes changes of shop places, choices method of consumption and new model of consuming, which is like live-streaming commercial and platform co-operation economy. Use some academic papers, Official macro economics Data, Can Digital-Instruments increase context of increased consumption and reduce information difference by creating a completely new demand in Rural areas and Secondary cities? And also consider practical troubles during this developing time–individual’s personal privacy threat is lopsided algorithm pushings plus digital split-offs might leave old folks and technophobes who dislike these kinds of tools. And it is applying a supply-side Platform Operating On Demand-Side Customer Behaviour Evaluations Showing The Possible Future Traits In China Consumers With Strategies For Equilibrium And Eternal Development Of Digital Retalies. It could assist me in doing my research on making regulation for China's booming digital world.

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References

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Published

08-06-2026

How to Cite

Jin, Y. (2026). Research on the Changes in Chinese Residents’ Consumption Behavior in the Digital Economy Era. Highlights in Business, Economics and Management, 67, 326-330. https://doi.org/10.54097/0xcbna82